by Jon Wuebben
Analyzing Your Competitor’s Keyword Phrases
If you want to increase your sales and improve your business, you’ve got to know what your competitors are doing, right? As you are making changes to your offering, so are they. Things are always moving, positions are always being jockeyed for; new markets are always in play. At the same time, they may make some mistakes, as you could too. The nice thing about the web is that it lends itself very well to checking your competitor’s keyword phrases!
When you go to their site, right click on the home page and click on view source code (See above example). Take a look at their Meta tags, especially their title, description and keyword tags. If it’s your first time doing it, you may be surprised how easy it is to acquire this information. You also want to be diligent in checking their inclusion of keyword phrases on their site. See where they appear and how often they use them.
A couple of things to keep in mind: your competitors don’t always know what they are doing. They could be making the same mistakes as you with their keywords. Or, they could know exactly what they are doing. Are they checking you out? Assume they are, because it probably is the case. The other word of caution is to check more than just a couple of competitors. I would check most everyone on the first two pages for your most popular keyword phrases. It just makes sense to do a comprehensive job in this area. What you find out could be very interesting!
Of course you’ll also want to look at the copy on their website to see how they are communicating to their prospects. If you were one of their customers, would you want to buy from them? Do they talk about benefits? Is there a call to action in the copy? See what you think as you look at their pages… and then out-write them on your website!
