Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions. I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!
The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting. The goal? To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner. Ideas for the Experts. Check out these clips from some of my recent events!
Here’s how we break it down at Content Rich “Live” (as it’s also called):
I. Elements of Strategy
- Keyword Research
- Competitive Research
- Content
- Improving Usability – Design
- Social Media
- RSS/Social Bookmarking
- Blogging
- Link Building
- Sub Strategies based on type of business
- Local Companies
- E-Commerce and other web businesses
II. Tactics
- Web Content – Copywriting
- Landing Pages
- Meta Tags
- Email – Newsletter Marketing
- Press Releases
- Articles
- White Papers, e-books, reports, demos (free offer content)
- Advertising – PPC/ Banner Ads
- Video Content
- Audio Content (podcasts / webinars)
III. Bringing It All Together – Growing Your Business
- 12 Step Plan
- How do you get all this stuff done?
- Analytics – Measure Your Progress
- The Future of Online Marketing
The main reason for doing these seminars? #1) A desire to get out there and help as many companies as possible and, #2) the fact that a startling number of small businesses out there do not understand, value or are fearful of Web 2.0 strategies. Perhaps it’s because I’m so focused and surrounded by web type people, but the second point is the interesting one. I would say there are probably a couple million businesses that fall into this category. Why? Lots of misinformation floating around and lots of busy people. With The Content Rich Online Marketing Summit, I hope to change that.
My goal for the Summit, is, of course, a big one: The final date will be a ½ day Blow Out Event, with 500 attendees, lots of great learning and multiple “Tier 1” Marketing Speakers…one date in LA and one in New York City…look for this later this year.
Have some ideas you could contribute or interested in presenting with us? Let me know!
It’s time to get content rich!
