As a copywriter, chances are you are working with a hired graphic designer on a daily basis. It is important that you build a solid and smart relationship with your graphic designer. The reason why this is important is that not one, but two creative minds come together to produce a quality and effective piece of work. Communication and teamwork is imperative to get the best results. Graphic designers are your eyes and you are their words. To produce a seamless and a complimented piece, follow some of these suggestions:
Meetings: Depending on the project, set meetings that accommodate the amount of work that is needed and the due date. You may need to set daily meetings or weekly meetings. Start your meetings with your goals and then have the graphic designer prepare their goals for the project/meeting. Set the meeting in a creative environment that both of you can bounce off ideas on each other and have fun with it. Most likely the graphic designer will need to use his or her computer to complete the meetings because of special design programs, so bring your own laptop and have your copy ready.
Be open to their ideas and criticism: Always have an open mind to the graphic designers ideas. They have experience in making things aesthetically pleasing to the human eye and will have input on whether or not your copy fits their image. In return the graphic designer should be open to your ideas. When it comes to critiques and criticism you know as a copywriter, not everyone is going to like your work. This is something that you have in common with a graphic designer. So find respect and solace in knowing that you can’t always please people.
Have fun: Remember to always have fun. This is why you got into the business in the first place right? Creating copy and putting it with an image can be very fun. Use your creative brain and throw around different ideas and themes.
Whether you are writing a brochure or working on an email marketing campaign, you and your partner in crime (the graphic designer) have a lot sitting on the table. You both rely on each other to get the job done and the job done well. So have fun with it and be creative!
Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing home internet service related topics. Questions or comments can be sent to: katecroston.croston09 @ gmail.com.