Content is Currency

Developing Powerful Content
for Web and Mobile

by Jon Wuebben - Founder and CEO of Content Launch

Reviews

“Jon Wuebben has done it again.  Yes, we are all publishers today, but most organizations are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers.  If you want the answers to why…and then how exactly to operationalize content marketing within your business, read this book!”

Joe Pulizzi, Founder, Content Marketing Institute

“If you can’t create a successful, multi-faceted content program for your company after reading Content is Currency, you’re just not trying hard enough. It’s a definitive, detailed guide on the realities of making content drive business results. Bravo, Jon Wuebben!”

Jay Baer, Co-Author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

“Great content is one of the most important parts of inbound marketing, and in Content is Currency, Jon does a great job of giving you the foundation to transform your company using content to drive your inbound marketing strategy.”

Mike Volpe, CMO, HubSpot

“Who cares about great content? Your customers do! The more relevant, quality content your business can provide, the greater your opportunity to attract, engage and convert visitors to buyers. Jon covers all the bases in “Content is Currency” from personas to SEO to mobile. This book is full of practical tips that you’ll be able to “cash in” for better online marketing results.”

Lee Odden, CEO TopRank Online Marketing, Author of Optimize

“Social media and content are connected at the hip. If you do nothing but implement Wuebben’s chapters on social media optimization and blogging, you’ll be light years ahead of your competitors.”

Michael A. Stelzner, author of Launch and founder of SocialMediaExaminer.com

“It’s very rare to read a book that’s perfect for content marketing newbies and advanced marketers alike. No matter how much you think you know (or don’t know) about content marketing – buy this book. The tips and techniques you’ll learn will boost your content marketing ROI and make you more money.”

Heather Lloyd Martin, CEO, SuccessWorks

“There’s a ton of marketing gurus saying to market with content, but they are not explaining how to do it. That’s the void Content is Currency fills. Highly recommended.”

Bob Bly, Copywriter

“Content rules the web. Producing content is easy. Producing effective content is not. In Content is Currency Jon Wuebben leads the reader through the what, why, and how of creating effective content in an engaging way. Large businesses, medium business, small businesses should read this book. This is not a volume that is going to gather dust on your shelf, this is a resource you will return to again and again.”

Simon Salt, CEO, IncSlingers

“Content is a critical component of your marketing success. The trick is to make your content more about the value it provides and less about the marketing and sales of your products and services. It’s not easy to do and most brands are failing at it (miserably). What does that mean? There is a huge opportunity to understand how content makes your business grow. There is a huge opportunity in figuring out how to create valuable content instead of content that is thinly veiled marketing blather. Jon Wuebben’s Content Is Currency is your roadmap. Do what he says and your content will turn into money in the bank.”

Mitch Joel, President, Twist Image, and Author, Six Pixels of Separation

“Content is Currency should be required reading for small business owners and online marketing staff. It gives a step by step guide to business success through an integrated content marketing strategy.”

Anita Campbell, Publisher of Small Business Trends, and Co-Author, Visual Marketing